Founding pack · first five brands

Three real
creative tests.

Not three versions of the same ad.

Research-led video ads for founder-led DTC brands—scripted, voiced and edited. First cuts arrive in 48 business hours.

BOLDER.
SIMPLER.
STRONGER.
DIFFERENT IDEAS
TRAVEL FURTHER.
VoC researchThree real anglesHooks with a jobHuman QAReady to runNo retainerVoC researchThree real anglesHooks with a jobHuman QAReady to runNo retainerVoC researchThree real anglesHooks with a jobHuman QAReady to runNo retainerVoC researchThree real anglesHooks with a jobHuman QAReady to runNo retainerVoC researchThree real anglesHooks with a jobHuman QAReady to runNo retainer

More output isn’t the answer.
Better questions are.

Every creative needs a reason to exist. We use real customer language to build three genuinely different hypotheses—so each test can teach you something.

Portfolio films coming soon. The directions below are clearly labelled illustrative spec concepts.

TEST ASPEC / NOT COMMISSIONED OR AFFILIATED

Pain / recognition

Make the problem feel uncomfortably familiar.

Does recognition earn the next 3 seconds?
TEST BSPEC / NOT COMMISSIONED OR AFFILIATED

Proof / belief shift

Turn the product mechanism into visual evidence.

Does understanding create belief?
TEST CSPEC / NOT COMMISSIONED OR AFFILIATED

Outcome / desire

Let the after-state arrive before the pitch.

Does desire beat explanation?
“The goal isn’t to make more ads. It’s to find three new ways into the product.”

Colin Teucher — Founder, Assetstay Creative

A tighter way to keep creative moving.

No creator sourcing, scattered freelancers or recurring agency meetings. One compact brief goes in; three complete tests come out.

PRODUCTION WORK ORDER48 BUSINESS HOURS
01

Brief

Four questions, your product page, approved claims and existing assets.

02

Research

We mine reviews, customer language, current ads and category patterns.

03

Create

Three independent hypotheses become three fully produced video ads.

04

Deliver

First cuts arrive within 48 business hours, ready for your review.

READY
TO TEST
ASSETSTAY
CREATIVE

Founding test pack
First five brands

$399$199 to start · $200 before final delivery
NO RETAINER.
NO CREATOR CHASE.

Three finished ads.
Three independent shots at what to test next.

  • Three distinct creative hypotheses
  • VoC-informed hooks and scripts
  • 15–60 seconds, based on the concept
  • One chosen format per video
  • Voiceover, captions and licensed sound
  • Human review of claims and AI artefacts
  • Ready-to-run MP4 files
  • A hypothesis note for every ad
Get the four-question brief

First cuts arrive within 48 business hours after the complete brief, approved claims, source assets and deposit. No performance guarantee—only a clear scope and three genuinely different tests.

Your ad account doesn’t need more variants.
It needs somewhere new to go.

Send me the brief

No invented ROAS. No guaranteed winners. No long sales call.

Clear about why
we reached out.

Contact source

We use business contact details published on a brand’s own public website. We do not guess private addresses or buy unprovenanced lists.

Purpose

The details are used for role-relevant commercial outreach about paid-social creative, with no open or click tracking.

Your choice

Reply “no”, “stop” or “unsubscribe” and all follow-ups stop. The address remains only on a suppression list so it is not contacted again.

Retention

Non-responsive lead records are deleted after 90 days. Suppression records are retained to honor the opt-out.